Ramen has quickly become one of the Netherlands’ favourite comfort foods. Once something you’d only find in big cities, it’s now enjoyed everywhere — warm, flavourful and perfect for rainy Dutch weather.

Ramen didn’t appear fully formed. Early Chinese wheat noodles inspired Japan’s noodle culture, and Japanese cooks made the idea their own, pairing noodles with slow-simmered broths, miso, soy sauce and fresh toppings. Over time, ramen grew into a full food culture with its own regional styles and techniques.

The Netherlands truly discovered ramen in the early 2010s. Dutch diners were already familiar with Japanese flavours, so ramen fit naturally — and offered more depth and comfort than most expected. Once people tried long-simmered broths and springy noodles, they realised it was nothing like instant noodles. Cities like Amsterdam, Rotterdam and Utrecht drove the trend, and social media made ramen even more popular.

As ramen spread, it eventually reached ’t Gooi — an area known for good food and a relaxed lifestyle. Hilversum, with its lively centre, quickly became a place where ramen fit right in.

Genshi Hilversum is part of that rise. Close to the centre, Genshi brings rich, carefully crafted broths, balanced toppings and a warm, modern feel to ’t Gooi. Guests no longer need to travel to Amsterdam for a proper bowl; they can enjoy one right in their own neighbourhood. Many visit once out of curiosity and end up returning regularly.

Today, ramen is a natural part of Dutch food culture. It’s cosy for cold days, quick enough for lunch and flavourful enough to feel special. Whether you’re in a big city or in Hilversum, a good bowl of ramen brings comfort, energy and a small moment of calm in a busy day.